Todd Lotzer, CEO
We are two-thirds of the way through this cataclysmic year confined within our houses, spending an unhealthy amount of time on social media and shopping sites. Amidst the growing uncertainty and despair, followed by the COVID outbreak, most consumers have resorted to purchasing products in volumes and numbers higher than usual; simply because they have the time and also, it wouldn’t hurt to indulge in a bit of retail therapy or relish a meal that uplifts their mood. No wonder, for certain industries like retail, healthcare, and food, the business is booming through adversity, and arguably, it has been a busy year so far. With that, the need for raw materials, tools, and auxiliary products are skyrocketing as well. Be it a B2B or B2C business model, sellers spend their day knee-deep in the minutiae of delivering an unforgettable buying experience. One such important yet often overlooked aspect is the packaging—an opportunity for sellers to strengthen their brand identity.
Now imagine going through a painstaking process of shipping a truckload of items to a retailer, all the way from Michigan to Mexico, only to realize that all of them are shattered into pieces or ruined due to abrasion or spillage during transit. Did the flimsy packaging do you any good? Will the retailer consider ordering the same product from you again? The answer is a resounding no!
Be it an expensive piece of décor, medical or household supplies, manufacturing tools and parts, you name it, if they do not reach the customer in meticulous shape, a brand reputation is surely at stake. When consumers fill their shopping cart with the attractively packaged products neatly stacked on the shelves of malls or vibrantly presented on retail sites, it’s unlikely for them to pay attention to the thoughtfully created packages that they might have been shipped in. Unarguably, both individual direct-to-consumer orders and bulk orders require good packaging, which is instrumental in creating a meaningful customer experience that extends beyond the product itself. However, achieving this success in an industry—which is currently a hotbed for innovation—is easier said than done.
This is where Prime Packaging Solutions, a full-service, solutions-oriented packaging company, is in a league of its own. Since 2009, the Michigan based company has been exclusively focused on developing creative, solutions-oriented deliverables at reasonable prices to meet the A to Z of customer’s packaging needs, specifically in the automotive, healthcare, food, and retail industries.
All Your Packaging Needs Covered
Prime Packaging Solutions understands that packaging is the face of a brand, and it’s essential that it reflects the quality product inside. Whatever clients’ needs may be, the team at Prime Packaging Solutions holds deep expertise to help them design and build a product that rightly fits the bill.
The company’s exhaustive array of packaging products includes cartons, dunnage, tubes, partitions, and pads (corrugated and chipboard), poly bags, foam pouches, bubble and shrink wrap, and pallets (both wood and corrugated), in addition to returnable packaging options. With exclusive warehousing capabilities, Prime Packaging Solutions can hold clients’ inventory and also offers same-day delivery for items on hand.
Our consultative approach leads to maximized profits for customers and also ensures an excellent and consistent production quality
“While many packaging companies have seasoned engineers and staff, what they often lack is the space to store products. Our warehouse facility provides the scope for keeping clients’ packaging materials on hand 30-45 days, which enables us to provide better pricing for larger volume items, and it allows for both immediate and future just-in-time deliveries,” says Todd Lotzer, CEO of Prime Packaging Solutions. The company has recently redesigned its warehouse to accelerate load times, make better use of the space, and facilitate efficient processes. This, in turn, will directly impact customer service with faster deliveries and better storage for their products and materials, Lotzer informs.
The Stepping Stone to Creating Out-of-the-Box Solutions
Prime Packaging Solutions excels at taking care of the entire job, from the moment an opportunity arrives, through a thorough consultation, right until it lands at the warehouse floor of clients. With meticulous attention to detail and product requirements, the team at Prime Packaging Solutions ensures that clients receive nothing but the best. Lotzer explains, “Our packaging engineers work collaboratively with clients to better understand the products they are shipping and determines the right packaging material for their needs. The appropriate design of the dunnage or container looks at many facets of the product to prevent scuffing and transitory damages, and the right functional material and coating is selected based on the compatibility with the overall packaging specification. Our consultative approach leads to maximized profits for customers and also ensures an excellent and consistent production quality.” Following this, Prime Packaging Solutions offers recommendations depending on the customer’s inputs and then produces samples to verify if the packages are of accurate size and perfectly suits their requirements. Upon receiving their approval, the final product is designed and delivered to the client whenever they need it. The team also offers their expertise on demand forecasting and planning to map out the right solutions and look into warehouse capacities for both short and long term projects.
Prime Packaging Solutions acknowledges that every organization has unique challenges, and as such, there is no preconceived bias at play when the team gets down to business. Each solution is carefully curated according to a customer’s needs. Lotzer remarks, “We leverage our decades of knowledge that we have gathered from different industries into each of the client meetings and share it so they benefit from our experiences.” Such client-centered deliberation, coupled with the company’s robust solutions, proved particularly beneficial for a client that approached Prime Packaging Solutions for the right packaging material to ship products to Mexico. Initially, the client estimated packing 25-30 pieces per carton, but after reviewing the products and conducting an elaborate evaluation, Prime Packaging Solutions was able to increase the pack capacity by 25 percent and reduce the overall cost by 15 percent for the client, which resulted in substantial savings from a long-term perspective. It also reduced the shipping cost for the client as they could send more products in a smaller footprint. In other cases, after reviewing specifications, consumption rates, and pack capacities, Prime Packaging Solutions has been able to save many of its new clients 40 percent or more from what they were previously paying.
Already the prime choice for all things packaging, Prime Packaging Solutions is well on its way to a brighter future through three distinct avenues of growth. First off, the company is highly focused on organic growth and has recently recruited new sales staff who are steeped in packaging expertise to better support existing customers and new customers that come along the way. Second, by developing mutually beneficial partnerships, Prime Packaging Solutions is looking to further enhance its capabilities and offer its rich expertise to partners in supporting their needs. Just as importantly, the company is actively pursuing acquisition to vertically integrate and add additional functionalities throughout its plants and further reduce lead times to better support its clients.